Corridor Chat with Elishba Braich - Part 2


Written by Editorial Team

Published July 2019

In this article...

Thanks for taking the time out for another quick corridor chat, Elishba! So, when we last left off, you promised to tell us more about Optimize…

No problem at all, you know I’m always happy to chat fraud management! I did promise, so how about we dive right in? As you know, I’m the product owner for Optimize, which is our award-winning advanced modular risk management suite.


How many modules are there and why did you go for a modular approach?

At the moment, there are five modules: Evaluate, Verify, Data Studio, Manage and Investigate. We’re very aware that different companies have different needs and priorities so we made it modular to suit all our customers. Where, for example, a customer’s fraud prevention requirements are fairly basic, they can start with one or two modules and build on the suite as their company’s fraud strategy grows.


You mentioned that the Investigate module includes a link analysis tool, what is link analysis?

Link analysis is a fraud detection methodology used in criminal investigations to detect a chain of hidden data points. There are three different methodologies of for link analysis, we utilise the newest, most effective of these - the other two are seen as legacy. Optimize’s link analysis does the heavy lifting for the end user, visualising otherwise hidden associations.

I’m extremely proud of our link analysis, it’s truly cutting edge and completely limitless as the analyst can simply click through each node to discover new data insights and otherwise camouflaged patterns and relationships. We’ve made a complex decision making process so simple and intuitive that even an untrained eye can pick out mismatching behavioural patterns which often lead to fraud. That’s quite an achievement!


Limitless? Surely it can’t be completely limitless?

I was asked by our development team: “How much of a limit should we put on the capacity of the node relationships and associations?” - I requested there should be no limit - this allows the analyst to mine huge amounts of data very quickly and effortlessly. Within the data canvas arena, you can pin selected nodes, filter data, drill down deep into the data and really play about to see the overall shape of where your exploration is going.  It’s highly interactive, why not give it a try to and put it to the test?


Wow! So what else did you ask for when you started work on link analysis for Optimize?

When I started working on link analysis for Optimize I was incredibly grateful to work with three brilliant scrum teams - this meant we could develop a sophisticated link analysis feature which is extremely powerful – I felt that this unprecedented level of capability was absolutely essential. Our customer facing teams have since reported back that the customers they’ve been demonstrating it to have never seen anything like this before. I’d asked my developers to build this new style of link analysis which is used by some of the biggest tech players in the world.  Receiving positive feedback from our own customer base gave me and my development teams a huge sense of achievement and accomplishment.


How long have you been involved in building fraud solutions?

I’ve been working on the development of fraud solutions within large technology companies for over ten years now. My product vision is based on those years of knowledge and experience - I’m passionate about providing a solution which really makes a difference in solving the most complicated business problems for fraud teams.


Thanks so much for chatting with us again, Elishba. We’ll have to catch up again and see how Optimize is growing!

It’s my pleasure and trust me, there’s definitely much more to come from Optimize!


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