How are Housing Associations adapting income collection during Covid?


Written by Eva Ryan

Published May 2021

In this article...

Coronavirus crisis has been a catalyst for change in many ways: including how Housing Associations (HA’s) are approaching tenant rent arrears and income collection.

HA’s have been helping residents to access benefits and support to alleviate financial hardship, and in doing, so have changed the way they approach income collection - by reducing tenant worries around enforcement. For many this has included focusing on cultural change in their organisations, to more actively support tenants by acting compassionately and quickly, where people are struggling. To achieve this, HA’s have been often retraining income collection staff around empathy, trauma and mental health – since it’s important for staff to understand the link between financial pressures and mental health.

We’ve seen that, many HA’s are actually no longer actually chasing tenants for overdue rent, but instead, are proactively reaching out to understand how they can help tenants and offer support, if payments are missed. This can include flexibility around collecting rent (where that would make a difference to the resident), using affordable repayment plans or deferring rent payments where needed, including during the 5 week wait for Universal Credit. Additional advisory services are also being made available to help with tenant budgeting, managing debt and better accessing benefits they may be entitled to. Some HA’s have even set money aside to support residents via hardship and charitable funds. 

In summary, through this shift in the tone of communications to offer greater support, many HA’s have seen tenant engagement rise and, in some instances, arrears reduce by up to half.